Effective stewardship is not a thank-you note—it’s a strategy. And in today’s diverse philanthropic landscape, a one-size-fits-all approach just won’t cut it. In this highly actionable and research-backed session, donor stewardship experts bring decades of experience and psychology-driven insight to show you how custom-fit stewardship can transform donor relationships, boost retention, and increase giving.

Attendees will explore how different donor profiles—major donors, planned giving supporters, event participants, first-time donors, annual fund contributors, and community givers—each require a tailored touch. You’ll learn how to go beyond generic expressions of gratitude and instead deliver appreciation that is prompt, personal, and purposeful—the three P’s that drive long-term donor engagement.

You’ll also discover:

• Why 54% of high-net-worth donors don’t know if their gift made an impact—and what to do about it.

• How to build donor trust and emotional connection through empathy-driven storytelling.

• What neuroscience and behavioral psychology reveal about the “feel-good effect” of giving—and how to maximize it.

• How to craft stewardship messages that reflect a donor’s identity, values, and aspirations—making them feel seen, valued, and inspired to give again.

• Real-life examples of innovative stewardship that moved donors to act—and give more.

Backed by compelling research (including a study that saw a 65% increase in giving after implementing personalized thank-yous), this session is packed with practical tips and memorable takeaways. Whether you’re a fundraiser, nonprofit leader, or communications professional, you’ll leave with a renewed understanding of how powerful—and personal—your stewardship can be.

Let’s stop checking boxes—and start changing hearts.